Family is where it’s at.

Family Portrait - Heidi Ram - Outside In Studio

We first met Hei­di Ram while work­ing on a pro­mo­tion­al video for Hamil­ton Hal­ton Wed­dings Mag­a­zine a cou­ple of years ago. She was amaz­ing to work with — bring­ing so much ener­gy and pas­sion into the shoot. Last win­ter, she con­tact­ed us to make a pro­mo­tion­al video for her ever-popular fam­i­ly por­trait ses­sions. We sat down in ear­ly spring to dis­cuss the con­cept and what we envi­sioned for the piece and then tried to set up a date for the mag­ic to take place.

Work­ing around both of our busy wed­ding sched­ules was def­i­nite­ly a chal­lenge, but we final­ly were able to nail down an after­noon in the sum­mer. We went to one of her favourite loca­tions in Oakville with one of her favourite fam­i­lies to pho­to­graph and got to it. What did we set out to do? Hei­di first told us she want­ed the focus to be on the expe­ri­ence of the shoot from the family’s per­spec­tive. That sound­ed great, but we also want­ed to cap­ture the ener­gy, dri­ve, and pas­sion that she brings to the shoot, and the result it has on the family’s expe­ri­ence.

Family Portrait - Heidi Ram - Outside In StudioFamily Portrait - Heidi Ram - Outside In Studioheidiram-familyphoto-5 heidiram-familyphoto-8 heidiram-familyphoto-7 heidiram-familyphoto-6Family Portrait - Heidi Ram - Outside In Studio

After the shoot, we felt we need­ed to make a big change to the ini­tial con­cept. Orig­i­nal­ly, we weren’t going to have Hei­di do a voice-over, but after see­ing the footage, we felt it real­ly need­ed a voice to give the shots some mean­ing (we’re not big on music video-style mon­tages in the first place). Look­ing at it now, we couldn’t see the film work­ing with­out Heidi’s nar­ra­tion.

So here you have it! Take it in, enjoy, and let us know what you think!

  • hei­di

    It was an absolute plea­sure to work with you again ~ I LOVE it!
    You are tru­ly the best at what you do. xo hei­di

  • Jen

    Thanks, Ric & Vic! The com­mer­cial is absolute­ly won­der­ful. We had so much fun in the film­ing of the com­mer­cial and now we’re hav­ing fun watch­ing it (over and over again…)! :)

    • Hi Jen! Thanks for your kind words :) We’re hap­py to hear you loved it — we had such a blast work­ing with you and your fam­i­ly!