Core for All
Soon after the launch of their CORE collection, TKEES not only expanded to 5 killer new colorways, but also released their hoodie and joggers for men and kids. At the time, it was the biggest campaign we had collaborated with TKEES on, spanning multiple days and a few handfuls of models.
Building upon the moodier atmosphere we developed for the original CORE launch, we worked with the TKEES team and each model to create actions that are effortlessly cool and nonchalant, letting the cozy wears take center stage. This sentiment is particularly striking in the kids' edit.
After the campaign launched, we returned to the TKEES office to put together the above CORE Style Guide for IGTV, detailing how to wear and style the different pieces in the collection.
SERVICES: Brand Content, Ads, Snackable Social Content