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We teamed up with TKEES to create a series of social videos to hype up the launch of their CORE spring lineup. The goal of the campaign was to match the brighter, vibrant hues of the fabrics with a playful atmosphere.
The infinite-white set and muted set pieces provided a clean background for the bright colours to shine through, while we worked with each model to ensure their actions reinforced the lighter mood of the campaign.
To tease the launch, we also put together a short video in different formats for TKEES to deploy across their social media platforms.
SERVICES: Brand Content, Ads, Snackable Social Content