Lilu & Roe
Dreamy and ethereal were words that we kept going back to as we discussed the vision for the Lilu & Roe campaign with the TKEES team.
These words perfectly described the updated silhouettes in their sandals collection and we wanted to bring the same softness and elegance to their social video content. The minimal set and wardrobe — a play on the "barely there" aesthetic of these new styles — bring the footwear to the forefront of the piece.
On the technical front, we used Black Pro-Mist lens filters — which bring a soft glow to the image — and slow motion to really drive the dreaminess home.
SERVICES: Brand Content, Ads, Snackable Social Content