Inspired by TKEES co-founder Carly Burnett's childhood, the Oversized collection is characterized by its larger pieces and muted pastels in a nod to early '90s fashion.

Every element of the social video campaign served to call attention to and accent the exaggerated sizing of the collection — from the large white fabric blowing in the background, to the use of low-angle camera shots that subtly distort perspective and, lastly, to the talent's gestures and movements as they pull, extend and interact with the clothes to showcase their unique fit.