Super Rib
Bold, confident and powerful. For the TKEES Super Rib campaign, we sought to step into uncharted territory and build a completely different aesthetic that spoke to these key core values of the brand's new line of lightweight ribbed pieces.
Doing away with the clean, soft look we developed for TKEES' other campaigns, we opted for a deconstructed look that employed hard key lighting to simulate on-camera flash, while letting the background and light stands become part of the set itself. The result is a piece that is as unique in TKEES' catalogue of commercial and social videos as it is on its own.
SERVICES: Brand Content, Ads, Snackable Social Content